Research On The Problems And Countermeasures Of The Digital Finance Serving The Credit Of The New Agricultural Business Entities

The new agricultural business entities,mainly specialized large households,family farms and farmers’ specialized cooperatives,have gradually become the backbone force to make Chinese farmers rich,the core body to promote the reform of agricultural supply side and the main force to modernize agriculture and rural areas.In the report of the 20 th National Congress of the CPC,it was proposed to "accelerate the development of the new agricultural business entities and socialized services,and develop appropriate scale agricultural operations",which further affirmed the prominent role of the new agricultural business entities.However,the development of the new agricultural business entities is also faced with many factors,financing is one of the most difficult problems.In recent years,the emergence and development of digital finance has provided a new way to solve the financing problems of agriculture-related subjects in rural financial markets.Based on this,it is of great significance to study digital finance to serve the financing of the new agricultural business entities and solve the problems of difficult,expensive and slow financing of the new agricultural business entities.Based on the transaction cost theory,the Long tail theory,the credit rationing theory and the financial innovation theory,this paper uses the interview method,the field investigation method,the empirical analysis method and the case study method to deeply explore the current situation,the influencing factors and the typical cases of the new agricultural business entities financing of the digital financial service in Pengzhou City.First of all,through field research and visits,it is found that the current financing situation of the new agricultural business entities in Pengzhou City is as follows:(1)the demand for funds is relatively high;(2)The amount of financing actually obtained is generally small,the loan term is short,and the source is single;(3)Different types of the new agricultural business entities have great differences in the amount,duration and use of capital demand;(4)In terms of financing approach,they tend to adopt the "online" approach.Secondly,a binary logistic regression model is constructed to analyze the influencing factors of digital financial services for the new agricultural business entities.Finally,the paper uses case study method to analyze two typical cases of digital financial service financing of the new agricultural business entities,and summarizes two typical models of "electronic warehouse receipt pledge financing" and "credit loan financing".Based on the above analysis,it is found that the development of digital finance effectively alleviates the financing constraints of the new agricultural business entities and promotes the reform and innovation of banks,but there are also the following problems:(1)The ability of new agricultural operators is not high;(2)Digital financial products are not innovative and targeted enough;(3)Imperfect construction of credit system in rural areas;(4)Rural fintech infrastructure is weak;(5)Low fiscal subsidies for agricultural production.In order to further promote digital finance to better serve the new agricultural business entities and solve the financing problem of the new agricultural business entities,it is necessary to strengthen the education and training of the new agricultural business entities and improve their own ability.Expand the supply of digital financial products and enhance the service capacity of financial institutions;Improve the construction of rural credit system,improve the availability of finance;Strengthen the construction of rural fintech infrastructure and expand financial service channels;We will increase fiscal support and agricultural subsidies to increase enthusiasm for agricultural production.