Research On The Development Strategy And Path Of Cultural Tourism In Lvliang

With the development of our country's economy, the change of people's consumption idea,the tourism industry will be more and more big in the economic development. The connotation and characteristics of the cultural tourism industry make it have a more long-term market demand. Countries have also introduced a number of guidance and encouragement policies.In the current economic transition period in Lvliang, the original coal coke iron based industrial advantages of Shanxi is no longer, to seek new economic growth model has become an important issue. And the profound cultural tourism resources in Lvliang provide the possibility for the development of cultural tourism. Therefore, it is necessary to carry on the thorough research to the development of cultural tourism in Lvliang.This paper selects Lvliang cultural tourism as the research object, and studies the influence of the international and domestic background of this study, and the current situation of Lvliang cultural tourism resources. The use of RMP theory, the life cycle theory of tourism and other cultural tourism resources, market conditions and product status from various angles were analyzed in detail.By referring to various documents, after careful market research, seeking an empirical case, the use of PEST analysis, SWOT analysis method, from a different point of view of the macroeconomic and industry of Luliang environment for culture tourism development of in-depth study, to further clarify the Luliang City cultural tourism has great potential development, also has been clear about the strategic direction of the existing in the comprehensive level of industry, administrative management system, brand operation,marketing, tourism destination building elements such as inadequate and need to.Put forward different development strategy, sustainable development strategy and other comprehensive development strategy, and make a good cultural tourism planning, build industrial quality and other aspects of the realization of the path.This study to realize the interaction of culture and tourism resources, to promote the overall development of the city of cultural tourism industry, promote the upgrading of industrial structure has certain reference value in theory and practice. It has universal significance.