Research On Key Factors Of TQM Activities In Notebook Manufacturing Industry

With the development of economic globalization and China's notebook manufacturing industry development have emerged in the downturn, the major factories are in the fierce competition, on the one hand to the continuous improvement of the quality of to get the order, on the other hand also control the cost to guarantee the profit. So in this environment, how to improve notebook manufacturing quality is directly related to the future development of related enterprise.Total quality management(TQM) is one of the management concept and technology in recent years, it has been fully promotion and implementation in the world within the scope of the industry, and it have obtained examples show on improving the quality of enterprise and the competitiveness of enterprises; But in notebook manufacturing this experience is lacking. In this paper, I use the case study research methods, expecting discussion on the combination of theoretical knowledge and related literature to analyze of a case company- a company, since a company have implement TQM, to study the key factors of a company TQM activities successful by the key quality performance index results.Firstly, according to the total quality management of the past literature, I find 10 quality indicators of the notebook manufacturing industry,then combining with relevant literature and questionnaire survey to find out 8 factors of the influence of TQM activities' s success in the a company, then according to the object of study,that is a, b, c three product lines, research time is the forty cycles since a company has implemented TQM activities, Research process is through a company's three products in 40 cycles of TQM and obtain to the performance ranking of the three products by the quality performance indicators of changes in the trend map. and then through the comparison of the eight factors of the degree of change in the trend chart and performance ranking to get the relationship between the factors and performance indicators. It can be concluded that the seven key factors have a positive correlation with the quality performance.Then establish analysis model about the seven key factors that have positive correlation, a linear regression analysis was used to analyze the correlation between these seven key factors and ten quality performance indicators,Then obtain the results which expressed separately by symbols. This can be intuitive to see the relevance of these seven key factors and quality performance indicators.According to the combination of research results and theory, Come to the conclusion which is empirical analysis on the successful implementation of TQM activities in A company, from this conclusion can be drawn Some suggestions on the successful implementation of TQM activities in the notebook manufacturing industry in the future, and the research direction of TQM activity in notebook manufacturing industry is prospected.