Research On Pollution-free Agricultural Products Marketing Of Shanghai Saau

Nowadays, health problems have become a hot topic of widespread concern, and food safety is one of the important factors that affect the health of the public. Under this premise, the market potential of pollution-free agricultural products was quickly excited out. Non environmental pollution agricultural products is the main direction of agricultural development, the future of agricultural products market has the trend of the development of pollution-free. Because of this, a keen business already captured the pollution-free agricultural products can bring enormous business opportunities for enterprises, there can not be absolute market potential and space. Pollution-free agricultural products marketing business prospects are very impressive, can bring a profit for the enterprise returns, while companies can also win a social responsibility of the enterprise's reputation, good reputation.In Japan, the United States and other developed countries, pollution-free agricultural products marketing has been very mature. Industry enterprises in the creation of social value at the same time, also obtained the considerable development of enterprises. In China, although the vast territory and abundant resources, but also a large agricultural nation in the world, however, is to focus on the development of agricultural industry in a very long historical period. This has caused the agriculture in the technology, the talented person, the marketing domain behind. Non pollution agricultural products marketing is still in its initial stage, so there are many problems.This paper first introduces the related concepts, and reviews the research status at home and abroad. After marketing on the current situation of Shanghai Saau agricultural science and technology limited company of pollution-free agricultural products, using the SWOT analysis method, analyzes four aspects of development opportunities, facing in Shanghai and the Yangtze River Delta region of Shanghai Saau agricultural science and technology limited company risk, advantages and disadvantages of marketing at the same time, both at home and abroad to pollution-free agricultural products from the development experience, on the basis of this research, the development of Shanghai Saau agricultural science and technology limited company marketing strategy, in order to better serve the Shanghai Saau agricultural science and technology limited company development strategy and management strategy.