Enterprise Merger&Acquisition And Reorganization Of Agricultural Integrated Project In Xiangxi(Strategyand Marketing Part)

Xiangxi is located in Wuling mountainous area, which subjects to insufficientinvestment, limited talented experts and other factors, the level of pork producing is inthe lower level. However, statewide pork consumption demand has been great.Therefore, for many years, pork producing is in short supply, of which75%of itsdemand relies on the import from Chongqing City and Xiushan area.Xiangxi is located in Wuling mountainous area, which subjects to insufficientinvestment, limited talented experts and other factors, the level of pork producing is inthe lower level. However, statewide pork consumption demand has been great.Therefore, for many years, pork producing is in short supply, of which75%of itsdemand relies on the import from Chongqing City and Xiushan area.The up-down integrated chain will improve the stability of earning growth. Thesystem links all the pig industry chain, which is covered in feed production, speciesselection, breeding propagation, piglets, breeding, fatten pigs breeding and slaughtering.Among these procedures, breeding propagation is the “stabilizer” in companyperformance, and the business structure could be adjusted by Piglets, breeding, fattenpigs breeding and slaughtering with the volatility of the pig price. It ensures the overallperformance in relatively stable level.