Study On The Development Strategy Of Apple Industry In Shandong Province Based On SWOT Analysis

In China, Apple has a long history, broad geographical distribution, distribution in Bohai Bay, northwest loess plateau, the Yellow River River and cold highland in the southwest region. China's apple industry is one of the most obvious competitive industries in the world economy, China is the largest country in the world apple production, planting area, yield, export trade volume accounted for more than half of the world's total. In the new century and since joining the WTO, along with the integration with the world economy, the globalization of the world economy are becoming more and more obvious, China's apple industry has been an unprecedented development, made a series of remarkable achievements, opportunities and challenges, at the same time, the development of China's apple industry level rising at the same time, we should also we recognize that the current social economy is the new normal transformation across the development of apple industry, there are still many problems, such as the apple industry still need to improve, the industrialization system of production, storage, processing, and sales integration is not perfect; production and sales can not be completely docking in some areas; planting variety is not rich and varied and so on, these problems are the key factors for the serious development of China's apple industry.This paper takes Shandong Province as an example, after the introduction of the apple industry related literature and dynamic theory, through field research, analysis of Shandong province exists in the current situation of apple industry development and problems in the development process, through the SWOT analysis, find out the reasons and proposes suggestions and Countermeasures to provide a strong. The reference value to the theoretical basis and practical significance to Shandong province and other areas of the development of apple industry.