A Company Intellectual Property Strategy Research Strategy

Since the new century, the rapid growth of the economy and society to achieve a stable development, the value of the economic and social development of knowledge. Traditional land plant, machinery and equipment, such as the value of tangible assets at the same time, at the same time, technology, brand and other intangible assets, its value is gradually improving. With the society to encourage enterprises to increase independent innovation, and its own intellectual property rights are also more and more attention to society. As a competitive resource of market development, intellectual property has become an important part of enterprise development strategy. The management and operation of intellectual property is becoming more and more strict. In today’s highlights of the value of knowledge, the competitive advantage of the enterprise is no longer than put together the human resources, competitive advantage depends on whether the rational development and utilization of intellectual property resources. That is to say, whether to establish a scientific and effective intellectual property strategy is an important symbol to measure the level of international competitiveness of our country’s enterprises. Each enterprise’s intellectual property management work there are big differences, for different enterprises to combine their actual situation, the development of different intellectual property rights framework. The ultimate goal is to take a series of effective methods, measures and strategies to promote the competitiveness of enterprises to enhance the competitiveness of enterprises to improve economic efficiency.The overall structure of the study, to take a progressive approach to analyze and discuss. First of all, it summarizes the concept and connotation of intellectual property, including the main function and significance of intellectual property strategy. The focus is on the introduction of related theories, including the theory and view of intellectual property, and the contents and methods of the strategy of intellectual property right. The current intellectual property management is no longer a single independent individual, it directly affects the industrial structure adjustment, marketing and other enterprises to manage the Chinese side. To some extent, the enterprise application of intellectual property strategy is a necessary tool for the management of modern enterprise management.Secondly, the research of intellectual property strategy of A company is carried out as a case study. Development of A company leads to the current problems in the management of intellectual property rights. Through the analysis of the external environment and the internal environment of A company’s intellectual property management, the SWOT analysis method is used to carry out a full range of intellectual property strategy implementation of A company. Then formulate the corresponding strategic plan of A company, at the same time, carry on the strategic choice.At last, the paper puts forward the countermeasures and suggestions for the management of intellectual property rights of A company. On the one hand, how to improve and put forward the strategy to improve the intellectual property management system of A company; on the other hand, summarize the experience of intellectual property management company A, accumulated experience for future property management knowledge and provide a reference, so as to remain invincible in the fierce competition in the market.