Huolinhe Coal Industry Group Co.,Ltd. New Energy Development Strategy

In this paper,Huolinhe Coal Group Co.,the new energy industry development strategy as the research object.Huolinhe Coal Group Co.Ltd.is the predecessor of Huolinhe opencast mine,mine has been built in 1978,the main business of coal mining,2002 and one of the five major power group CLP Group restructuring,and in the Shenzhen Stock Exchange listed in the coal,gold in ten years ushered in a vigorous development of the company.But with China's economic development has entered a new norm and the effects of environmental problems have become increasingly prominent social problem,the government began to reform the structure of energy consumption,limited fossil energy consumption,vigorously support the development of new energy sources,to support the development of policies,price subsidies,Huo Lin River Coal Group Co.Ltd.in the coal industry downturn in the market situation,face the bottleneck of sustainable development of single traditional energy companies control.Firstly,the concept of new energy,strategic management theory,PEST analysis and wind energy,solar energy resources distribution and classification standard are introduced,this paper briefly introduces the general situation and operation situation of Huolinhe Coal Group Co Ltd,the new energy development issues analysis.Then systematically on the current development of new energy in China's political and legal environment,economic environment,social and natural environment,technology environment,and analyzes the advantages and disadvantages of the internal and external environment facing the challenges and opportunities.Thus "based on the eastern Mongolia,radiation to the southern and eastern regions,vigorously develop onshore wind power projects,actively promote the orderly development of the strategic base of solar PV demonstration projects and distributed photovoltaic demonstration project" and "independent development,development mode of cooperation in the development and acquisition of equity second".In order to ensure the smooth implementation of the development strategy,put forward five measures,namely: strengthen the research of industrial policy,realize the effective combination of business planning and national planning;market demand-oriented,handle the relationship between fast and good;actively seeking partners,increasing resource reserves;strengthen the technical and economic evaluation,project risk control;establish a new energy control mode and the safeguard measures of scientific and rational.In these measures,Huolinhe Coal Group Co.,the company will achieve the transformation of energy from a single energy enterprises to the integrated enterprise,to create shareholder value maximization,to build a comprehensive energy enterprise with core competitiveness.This paper provides a traditional energy companies to new energy industry strategic transformation of the benchmark and the sample for other energy enterprises in China quickly into the new energy industry,to achieve the enterprise's own energy structure adjustment,enhance the development potential,has a certain reference value to realize the sustainable development.