Study On Development Strategy Of A Construction Group Co.,LTD

In 2016,there are various uncertainty factors in global political and economical fields,in the next few years,the world economy,including China,will enter into the lower or slow growth.In 2016,as an important economic pillar industry,released many favorable factors by Chinese government,the construction industry will have a lot of developing opportunities.At the same time,it also faces the challenge of development.In the new normal of economic,China's construction industry with excess production capacity must adapt to the new normal.Construction companies need quick adjustment of strategic planning,transformation of the mode of development and enhance the core competitiveness,so that to win opportunities,overcome difficulties,otherwise may be eliminated in harsh competition.In this paper,we will research the company development strategy regarding A construction group as the research object,by putting forward,analyzing problems,to solve the problem.Firstly,we introduce the development of present situation and problems in the A construction group.Secondly,analyze the external environment and the competitive impact the development of A construction group;which applies the PEST analysis method to analyze the macro environment in our country,using the SWOT analysis method to analyze the internal strengths,weaknesses and external opportunities and threats;And "benchmarking" with the industry advanced enterprise,we get more clear understanding from the competitiveness of the construction group A.Thirdly,according to analysis over above we have identified A Construction Group 's vision,mission and strategic targets,and established A construction group's business development strategy,competition strategy,and support the business development strategy and strategy of the five functions of competitive strategy,including the whole project process control strategy,a new marketing strategy,active and prudent internationalization strategy,appropriate diversification strategy,science and technology development strategy of the enterprise;Finally,we ensure the implementation of the strategy of enterprise by strengthening organization support and system construction,human resources,to foster the building core ability,system and management innovation,fulfill to support the leading role of enterprise culture and other relative measures.