Research Military Enterprise Culure Construction Based On The New Normal

The military enterprise culture construction not only relates to the healthy development of the enterprise but also relates to the development of national defense. Under the economic background of is The New Normal, it is proposed to strengthen socialist culture construction power nation at 18 th CPC National Congress. Making The socialist core values as well as the Chinese excellent traditional culture an important source of military enterprise culture construction, which is not only a military enterprise to achieve transformation and upgrading of endogenous power, but also is imperative of the military enterprise sustainable development under The New Normal. ZH Group Corporation, as our country oversize enterprise state-owned, subordinating unit of member of more than 200, staffs of nearly500000 people, mainly engaged in military aircraft, civilian aircraft, aircraft engines, airborne equipment and weapon research, production and sales. As a state-owned enterprise, how to joint to socialist core values, to improve the Staff literacy, the only way is advancing the enterprise core competitiveness through the enterprise culture construction, which is the vital content of the current state-owned enterprise reform and development.ZH Group Corporation pretend the purpose of “Contribute to the Nation with Industry,Strengthen the Military Forces and Enrich the People,Commitment and Integrity, Innovative and Preeminent” in 2014, which is the values of The Group Corporation. Meanwhile, how to promote group values workable in the enterprise, how to make the values to guide staff's conscious behavior in the process of the enterprise management, scientific research and production etc.. To promote enterprise has a big advance on the Quality of production and efficiency under a unified values and drive the state-owned enterprises developing steadily in the process of establishing modern enterprise system, is one of the important tasks and endeavor direction to promote enterprise culture construction in the future.This paper puts the Socialist core values into the ZH enterprise culture based on the in-depth study of enterprise culture theory and methods, under the background of The New Normal. It is proposed initiatives of promoting core Socialist values during the enterpriseculture construction by exploring the "three systems " and "5432" culture construction methods, analyzing ZH enterprise problems and causes existing in the culture construction,promoting enterprise power corporate group-owned culture construction situation and upgrade path. Researching the practice of constructing the ZH enterprise culture and advancing it from an overall perspective, aiming to solve the "two peels" phenomenon arise from the enterprise culture construction, promoting the depth?integration of corporate culture and scientific research and production, management, system behavior, forming enterprise culture carrier landing, and solving problems faced in the construction of enterprise culture partly, which has the reference value.