Research On The Development Strategy Of Shanghai Jingtong Construction Group Co.Ltd.

In recent years,with the national infrastructure investment increasing,and urbanization strategy being pushed forward,road and bridge construction industry is facing with a great opportunity.However,the competition in this industry is still extremely fierce.To capture the market quickly and efficiently,and maintain a competitive advantage,which is a management work must be solved quickly.Firstly,the enterprise development strategy theories were reviewed,with emphasis on road and bridge infrastructure theory and competitive strategy theory business strategy analysis tools are introduced.And then the company in which the macro-environment,industry status,trends and competitive landscape analysis.Porter's five forces model combining strategy,analyze the company's industry competition,the ability to use theoretical resources of Ansoff comprehensive analysis of the company's own resources,competency elements.Finally,put SWOT analysis tool to match and compare multiple strategies,presented the company's new strategy of development: Select to road and bridge construction,municipal services,concrete goods and real estate business for the company's main business,achieve vertical integration;selection in other construction,landscaping and other services for home areas of the company assist business to achieve far-oriented;through coordinated development of various business sectors,to promote the company bigger and stronger the main industry,and constantly open up the market to become a strong and more specifically,the domestic first-class road and bridge infrastructure companies.Finally,from the organizational structure,market development,human resources,equipment and technology management,financial management,corporate culture and other aspects to the corresponding security measures to ensure the implementation of corporate strategy landing.The proposed development of the relevant strategic choice and positioning ideas,provide guidance and reference for the domestic market competition road and bridge infrastructure and infrastructure enterprises achieve sustainable and rapid development of research in this paper has important theoretical and practical significance.