Analysis On Investment Value About The Stock Of Bright Dairy

Along with our country financial system gradually mature,in the context of financial globalization,significant changes have taken place in the securities market in our country,some qualified institutional investors become the main force of the stock market,such as foreign investors,such as social security fund,the entry of these institutions transformed investment values and philosophy,especially in June 2015,the Shanghai and shenzhen two city a-shares of systematic risk(deleveraging)after fully exposed the problem of speculative investments,investors' investment concept,which is mainly composed of fundamental analysis to the value approach to investing,thus gradually abandoned the original concept of speculation and investment way.China's dairy industry has formed a relatively orderly competition,market concentration,brand development is relatively stable,China's dairy industry will be a long-term trend of steady rise.As one of the three giants in the domestic dairy industry bright dairy has 100 years of history,is one of the leading domestic dairy industry,the company has world-class dairy research institute of dairy products,dairy processing equipment and advanced processing technology,its product also has a higher market share.Its shares have a certain appeal to investors.Current status and countermeasure analysis on China's dairy industry is more,but the lack of case studies.With bright dairy as the research object,this paper based on the theory of financial management,discusses the fundamentals of bright dairy stock first,second,the comparison analytic method to analyses the company's financial situation,and on this basis,using the method of p/e ratio and price-to-book ratio method and the dividend discount model method,and the investment value of the properties of bright dairy stock range to make more objective and reasonable evaluation.For the majority of investors,especially small and medium-sized investors to provide an effective analysis of stock investment value of listed company of reference model.Innovation point of this article is using the method of combining qualitative analysis with quantitative analysis,with the help of related theory and model of stock investment value analysis,to the bright dairy stock investment value analysis,and to the research of the system,and the stock investment risk for investors to make decisions.