Design Strategies Research In Shenzhen Women Fashion Brand 'GROUNDSHOW'

Guangdong women's fashion is a microcosm of China Women's clothing industry. It initial deal with the agent of foreign brands, then manufacturing and trade, followed by the enterprises's creation of women's brand,to independent design and production for sales.The future women's enterprises how to carry out the development to be sustained for a long time, and in an invincible position? This paper takes Shenzhen GROUNDSHOW as an example to discuss this problem. Through investigation, analysis and discussion on the design strategy, the conclusion is drawn. By the time, it look forward to provide some reference suggestions for the sustainable development of Chinese women's clothing industry.