Study On The Mode Choice Of Logistics Distribution In Electronic Commerce X Enterprise

With the rapid development of Internet and electronic commerce and widely used, more and more enterprises tend to look for new opportunities and development in electronic commerce in the background so that more and more enterprises pay more attention to the development and the impact of Electronic Commerce on business. Based on the enterprise in the electronic commerce environment and efficient operation of the key lies in the realization of information flow capital flow- flow- logistics integration, however, at the present stage of China's logistics level is relatively high, logistics is increasingly becoming a bottleneck restricting the development of e-business, therefore, e-commerce enterprises to choose the suitable logistics operation mode will help to realize the logistics of low cost and high profit target.Along with the electronic commerce logistics and constantly update and change, our country has emerged a variety of logistics distribution mode, including: self logistics, logistics alliance, the third party logistics mode, logistic s integration mode, "O-S-O" mode of logistics and fourth party logistics mode. These models to promote the combination of traditional logistics and electronic commerce, greatly improve the efficiency of logistics distribution, can make the distribution business fast, efficient and low cost to provide customers with personalized service or delivery. But these characteristics are not inherent in the logistics distribution of electronic commerce, but depend on the choice of the appropriate distribution model. Therefore, only according to their own characteristics, select the distribution pattern to emphasize their advantages in logistics distribution of e-commerce in enterprises, in the market to stand fast, in order to seek development.This paper studies the X enterprise, try to choose the logistics distribution mode of electronic commerce in accordance with the actual situation of the company from a balanced distribution capacity of enterprises and distribution business needs, to achieve the traditional logistics and e-commerce combined, but also meet the distribution business needs, achieve rapid, efficient and personalized distribution mode of low cost is the best model, so as to promote the development of X enterprises.This paper studies the X enterprises in the establishment of electronic business website(X home) before, has long been engaged in the sale and distribution of fruits and vegetables, have already established a smooth operation and mature distribution system, at present, the formation characteristics of X mode of operation of the enterprise is based on the original distribution system on the combination of the electronic commerce website operation, therefore, electricity supplier logistics research enterprise X problems, the main research aspects of distribution system should also be formed before, it is self distribution mode, analysis of SWOT based on the logistics strategy of X enterprise. On this basis, the establishment of X based AHP enterprise logistics distribution model selection model, an example of the use of electricity suppliers in the X distribution model of choice, and put forward the optimization of X enterprise logistics model of the proposed.