Our Country’s Large B2C E-commerce Enterprise Logistics Mode Choice

In the process of rapid development of China’s e-commerce, the unbalanced development between e-commerce and logistics brings a lot of resistance to the development of e-commerce. In the face of such situation, how to choose the logistics mode is especially important for the development of electronic commerce, large B2C electronic commerce enterprises’logistics mode selection will largely decide the development direction of China’s e-commerce business model.Combined with the current B2C e-commerce development in China, this paper studied the following aspects:First of all, the paper introduced the development of e-commerce in China and its present situation, points out that the large B2C e-commerce enterprises has become China’s e-commerce industry leader. In this section, first introduced the definition and classification of electronic commerce, on this basis defining the scope of the electronic commerce this article studies. Then, introduce the present situation of electronic commerce development in our country, with the illustration of datas pointing out that China’s B2C e-commerce market has become a dark horse in the electronic commerce industry, its development speed is much higher than the development of the industry, become the industry leader. In addition, due to the large B2C electronic commerce enterprise share of a huge part of the market, it plays a decisive guidance role for industry development. However, B2C e-commerce encountered more and more logistics problem in the process of development, so this article will study large B2C business enterprise logistics mode choice.Secondly, to research large B2C e-commerce enterprise logistics mode Expounds the importance of logistics mode selection for large B2C electronic commerce enterprises as well as the general definition of e-commerce logistics. On this basis, introduces the existing electronic commerce logistics mode, namely the self-built logistics, third-party logistics and logistics alliance, and analyzes their advantages and disadvantages.Again, it is pointed out the problems that China’s large B2C e-commerce enterprises would meet if choose the third party logistics mode and logistics alliance logistics mode, and on this basis points out that the large the necessity to choose self-built logistics.Finally, suggests to self-built logistics enterprises, which are keeping the main business for development key, from actually making self-built logistics construction steps and improving the management ability of enterprises.