| The vigorous development of the cultural industry and the highly anticipated city integration strategy, are important parts of the regional development strategy of the city integration strategy.Nanjing,Zhenjiang and Yangzou(abbreviate "There regions ")are near to each other, Have a good foundation for the integrated development of cultural industries. And follow the city development of the there regions gradually entered a substantive stage of operation. Three regions to strengthen the coordinated development of cultural industries,is conducive to expanding market demand,and enhanced regional investment attraction;Can avoid duplication of construction, Improve the allocation efficiency of production factors, Optimize the layout of regional industrial space,Is conducive to the promotion of cultural industry cluster development, build a complete cultural industry chain so as to improve the regional competitiveness. This paper appies on the management theory, to there regions integration strategy as the background,Through the integrated city and industry collaboration of research results, analysis of status quo of Ning Zhen Yang cultural industry collaboration, advantage, existing problems, combining with experiences in the related areas, draw the path of the coordinated development of culture industry of there regions. This paper can be summarized as the following points:First of all, in a serious sort of city based, cultural industries, Industrial Synergy related theory, based on the comprehensive analysis of the domestic and international cultural industries under the city of collaborative development of the relevant theory, established the basic analytical framework.Secondly, a comprehensive analysis of the current situation of the development of regional cultural industry Ningzhenyang. At present, nzy region because of its profound historical and cultural heritage, strong economic strength, convenient traffic conditions, active modern cultural market system and other advantages, linkage previews of regional cultural industry achievements, the added value of cultural industry is relatively high, the traditional process of scale the development of new industry emerged, forming a new form of cultural industry agglomeration. But because of the development of regional cultural industry concept, cultural consumption is too conservative, homogenization of the industry competition, industry integration is not high, resulting in three cultural industry has not yet become a pillar industry, and the market, intensive, the lower the degree of organization culture. The product connotation and the fine art degree is not high.Again, through has the representative area of Beijing, Tianjin and the Pearl River Delta region, the cultural industry of our country north and South collaborative development were analyzed and get some enlightenment:to strengthen the cooperation between the enterprises in the city, to promote interdisciplinary, cross sectoral collaboration, forming industrial chain of the development of cultural industry of Nanjing, Zhenjiang and Yangzhou.Within the city. Finally, on the basis of the above research results, put forward in the background of Ningzhenyang cultural industry coordinated development path. Three city should strengthen coordination and cooperation, give full play to industrial agglomeration effect, training characteristics of Cultural Industry Park, "to create" a practical need of culture industry chain, promote high low-end industries in the regional coordinated development. Three city to enterprises as the theme to create a regional cultural market and enhance the cultural productivity development potential, the linkage to build cultural industry intermediary service system, technical service system and excitation system for enterprise culture development to provide a good ecological environment, reduce administrative barriers to Nanjing, Zhenjiang and Yangzhou urban agglomeration in cultural industry development. |
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