Research On The Countermeasures For The Integration And Development Of Sichuan Cultural Tourism Industry

The integration of cultural tourism industry can not only enhance the comprehensive competitiveness of regional economies,provide the impetus for regional development,but also optimize the industrial structure,provide new ideas for economic development,and promote the economic growth of the economy.Cultural tourism industry integration has become a trend of the world.In recent years,China's cultural tourism industry has also emerged in the development trend of integration,especially in the "area along the way" in the context.However,due to the late start,China's cultural tourism industry integration is still in the primary stage of development,industrial integration development model and path is still in the exploratory stage.Sichuan Province,rich cultural tourism resources,industrial integration and development has a unique resource base.It is found that the cultural tourism industry in Sichuan is of great relevance and the development of industrial integration is objective and necessary.However,through the analysis of the status quo of the integration of cultural tourism industry in Sichuan,it is found that the integration of cultural tourism industry in Sichuan has many problems such as loosening of industrial structure,imperfect management system,weak market mechanism,incomplete system and backward marketing system.In order to promote the further integration of Sichuan cultural industry and tourism industry and realize the better and faster development of cultural tourism industry in Sichuan Province,this paper,on the basis of theoretical research,present situation analysis,problem analysis and drawing on the successful experience of foreign cultural tourism industry integration,Combined with the development of Sichuan cultural tourism industry,put forward the Sichuan cultural tourism industry integration development strategy,mainly includes the development mode selection and development path design two aspects.At the same time,the necessary administrative,economic and legal support for the implementation of the strategy is also explored.