"707" Lacquer Jewelry Brand Image Design Research

As a national treasure China lacquer art contains rich culture of the nationalities in our country,with the development of society,the change of the times,the Chinese traditional culture from the origin was ignored,even less than the neighboring countries affected by the Chinese culture.With people's attention and protection of cultural heritage.Inheritance and development of imminent lacquer.But our existing lacquer jewelry production enterprises lack the concept of branding and image design.Will be in the market disadvantage,very passive.Lacquer jewelry development sustainable development strategy according to market development and consumer demand.Brand awareness of enterprises in the market can continue to move forward.From the analysis of personality development of lacquer lacquer jewelry,project through product production to jewelry promotion and product sales,feasibility analysis,each stage of the project will encounter problems in the analysis,and put forward the problems and prospects of the existence and development of lacquer jewelry when the.Through the study on the design of the brand image,to provide theoretical support for the development of difficulties encountered lacquer jewelry production enterprises at present.Through the investigation of Chongqing lacquer jewelry market,from the advantages and disadvantages were summarized in the "707" lacquer jewelry design and application of methods,analysis of the "707" lacquer jewelry brand image design of the direction of development,the "707" lacquer jewelry brand development direction.By collecting a large number of relevant information,in-depth market,master relevant first-hand information for the project to provide adequate preparation for the study.Based on the theories of aesthetics,branding,marketing,art design and consumer psychology.The importance of brand image in enterprise development.And carries on the summary,through the research of "707" lacquer jewelry brand image design fully discussed the feasibility of theoretical research.