The Applied Research Of Motion Graphic Animation In The Short Film Of Industrial Culture Transmission Of Shenyang

The industrial culture generated in the history of Shenyang's industrial development carries memory of the city.Nowadays,with the changes of the times and people's ideology,industrial culture gradually fades out of our life.For the past few years,Shenyang has implemented corresponding policies and specific measures to protect industrial culture,and developed industrial tourism under the premise of inheritance and protection.Nevertheless,the propaganda of industrial culture is indispensable.The promotional video plays a crucial role in promoting the spread of industrial culture.In view of the feasibility of Motion Graphic(MG)animation application,firstly,we analyzed the characteristics of information reception and the spreading characteristics of MG animation,then compared the MG animation with other propaganda methods,and finally draw the superiority of the MG animation.Furthermore,by analyzing the dissemination area of MG animation,and combining the dual characteristics of the regional cultural image and cultural heritage of Shenyang industrial culture,we proposed to make the industrial culture to be MG animations on the basis of protective propaganda so that young people can easily accept and understand the traditional industrial culture.According to the protective spreading concept,we put forward the three principles of industrial cultural design,which consists of protectiveness,interestingness and simplicity.In the design of protective spreading,we started from the historical content of Shenyang industrial culture,and divided the industrial culture themes of MG animation into four parts,including the theme of historical industrial culture,the theme behind the object,the museum theme,and the industrial culture story created by the common workers;On the basis of interesting and concise communication design,by combining the investigation of the characteristics of MG animation graphics,the dynamic of MG animation graphics and the sound of MG animation,we proposed the corresponding design strategy.Finally,we designed the MG animation of Tiexi District Workers Village as a practice.