Visual Identity System Design For ZHAOSHUN Estate Development Co.,Ltd

This design was studied on how to conduct in-depth direction of the real estate field image design and application of Visual Identity system. First of all, we know the Visual Identity system for the real estate business development and the importance of product sales through researching real estate development at this stage.In a market economy, the first task of enterprises for company is to study business management to get economic benefits, and also we must pay attention to fostering and shaping the company’s public image. Creating good enterprise image is not only for helping consumers recognize and trust us, and it is an important sign of healthy mature companies. With the increasing diversification of the economy, people have begun to pay more attention to the importance of corporate image design. Visual Identity System are the most external, most direct and most parts of communication and affection and it is the basic element of the corporate logo, with a strong policy and management system to effectively extend to form a visual image of the inherent business through the design of unified visual symbols to convey the spirit of enterprise and business philosophy, to effectively promote the company and its products reputation and image.The design combines discuss issues exist in the Ⅵ design, Ⅵ system and the real estate for the study of the main line, to explore an important element missing from the Chinese Ⅵ design, and improvement program for the status of domestic Ⅵ design.In this paper, ZHAO SHUN real estate corporate philosophy and marketing strategy as the starting point, the collection of multi-element, combined with the basic principles of Ⅵ design, with the help of computer-aided design software, Katherine real estate company Ⅵ design, thus further enterprise products rely on brand marketing today, Ⅵ design has an important position and role of the corporate brand strategy.