An Analysis Of The Role Of Social Media In Public Governance

After the emergence of mass media,it has become an important channel of political communication,not only the dissemination of political information,but also play a role in political communication,political public opinion supervision and political control.With the development of technology,social media has become an important part of the mass media,and gradually separate from a single social function,into a variety of information and functions of the platform.When the influence of social media to get attention in the political field,it is not only a kind of political propaganda channel communication,there are more profound impact on citizen participation in politics,political life in the mobilization of public opinion,the theory of communication plays a key role.In November 9,2016,Donald Trump was elected the forty-fifth president of the United States with 276 electoral votes."Social media is a key element in helping him win," he said in an interview."The fact is that with the help of social media like Facebook,Twitter,Instagram,I can win so many votes.Social media makes it unnecessary for me to invest heavily in digital advertising and traditional advertising like Hilary.I think the impact of social media is greater than their spending on advertising." As of March 2017,Trump's Twitter account had more than 26 million 700 thousand followers.He has published more than 34600 tweets so far".Not only is the daily official itinerary,cabinet candidates,policy outline,but also sensitive topics related to the domestic and diplomatic affairs of the state.Trump's accurate grasp of social media features,while bringing victory to his election,has led to many criticisms of public governance.There is no denying that social media have made the bottom people fully understand what the country is going to do,but the concise,strong and inflammatory language,though suited to the needs of social media communication,is not suitable for the domestic and foreign affairs of the country.Trump talka lot of nonsense not only impacts American domestic political situation,also interfere with stock market,increasing the likelihood of diplomatic conflict,the American people,the media,politicians in almost all asked him to close the account,but Trump was still its own way.China's social media in the growing popularity and development,effective use of social media from Trump in the campaign and governance,to actively increase citizen participation in public governance,improve the government's public governance,change the way of public management,is very helpful to strengthen the supervision of public opinion aspects of citizens.And in the future exploration,through the social media to achieve citizens active publicity,deliberative democracy,and build a virtual government,is also a promising path.