| As an important part of the sports industry,the Fitness Club's structural upgrading and high level process can not only promote the sustainable development of the whole industry,but also accelerate the transformation and upgrading of modern service industry which is regarded as the tertiary industry,provide a new economic growth point for the socialist market.Base on the fitness club's management aim,the business model is the general term of a certain kind of method to realize its confirmed value proposition.Successful business model is kind of an operating mode which is the fitness club correct reacts to the market and the inherent element for its sustainable development.According to the three dimensions in the industrial chain position of fitness clubs,the scope of business and the way to realize the value,it will form different business models.Using questionnaires,interviews,natural observations and field studies to investigate Shang-de fitness club's business model,provide reference for the other fitness clubs.The researches show that Shang-de fitness club is in the downstream position of the industrial chain,according to the purposes of production and sales to gain the earnings,through the direct trading facing to the consumers to provide sports products and services in order to get profits.Children's taekwondo training courses is the main business and assist in business projects such as free fighting,roller skating,table tennis and so on to form a diversified business model.It could be better realize the fitness club's value if adopting the market competition strategy of school-enterprise cooperation to expand the market competitive advantage of the fitness clubs' in certain consumer groups.Expand business scope and carry out the whole industry chain layout,make the appropriate innovation on the existing business model,establish and improve the modern enterprise inner system and management system,these may better support the sustainable development of fitness clubs. |
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