Research On The Business Strategy Of C Fitness Club In Yunnan

Since 2016 the state council issued the "national fitness plan(2016-2020),the national fitness has risen as a national strategy,fitness industry gradually get the attention of the national level,for the development of the fitness industry provides a superior environment.At the same time,as people material standard of living rise,people has more needs to provide their own health,but because of the lack of exercise knowledge and methods,making people begin to seek help,as to the gym to exercise.With the political and economic support,the national gyms are springing up.This is both an opportunity and a challenge for the fitness industry.How can a gym choose its own business strategy to survive in today's competitive market? This is the main problem discussed in this paper.This paper is based on management strategy for the research,the situation of domestic and international gym development as reference,making analysis on the positioning of C gym the actual operating situation.Summed up the external environment for the development of the fitness club threats and opportunities,as well as its advantages and disadvantages.Through SWOT analysis,this paper lists the opportunities,threats,advantages and disadvantages of the C fitness club,and makes a comprehensive analysis also the development strategy and management measures which is suitable for C club.This paper mainly adopts literature research,statistical analysis and other methods of fitness industry development situation and theoretical knowledge to collect,the C fitness club scene investigation and interviews,through the analysis of the results of the survey and summary,is the growth strategy of C fitness club conclusions,and matching the market strategy,price strategy,etc.,...