| The Chinese civilization has a long history, so as traditional sports culture.Shandong province is a great sports province in our country, the development of traditional sports culture of our province is directly related to the construction of the sports in Shandong province and even of China, at the same time, the prosperous of traditional sports culture improves the world sports culture’s diversity, maintain social stability and national unity, enhance national self-confidence and pride. But at present,the profound significance of the traditional sports culture development in our province doesn’t get enough focus, development situation is worrying. The main performance is the school education is not in place; the lack of professional training organization and dissemination of personnel; The loss of transmission resources; Narrow transmission channel; Their lack of in-depth study of traditional sports culture,development is in stagnation, all of these led to the spread effect is not satisfied. This article through the literature material method, logic analysis and other research methods, refer to a large number of data, from five basic elements of the spread,subject, object, message, media and communication effect, this paper puts forward the strengthen the disseminator professional ability, analysis accurately catch the needs of the public, perfect the traditional sports culture in our province, expand communication channels and collecting the feedback information and integrate it seriously. With the power of school education and professional workers, try the best to broadcast to the public in our country, lead the traditional sports culture into people’s daily life; propagandize our traditional sports culture to international, let more and more people in the world know the charm of our province’s traditional sports culture.For make their own contribution to prosperity of our country sports enterprise and the development of modernization. |
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