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Research On The Construction Of The Performance Evaluation Index System Of Commercial Fitness Clubs In China

Posted on:2017-07-23Degree:MasterType:Thesis
Country:ChinaCandidate:S YangFull Text:PDF
GTID:2357330488484089Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
With the rapid economic development of China's sports and fitness consumers' multiple demand gradually increased, the scientific concept of fitness has been accepted by the public. To some extent, the rise and development of the fitness club meet the growing consumer demand for sport of the public Since the 1990s; China's fitness club initially formed a mufti-category of health service industry operating system. But at the same time, the existing fitness clubs still have the problems of operating in different sizes, shorter life expectancy, lack of core competitiveness, and many other issues. Practice has proved that there are many factors which constraint China's commercial fitness club long period operation and development. Lacking of scientific and effective management performance evaluation system is undoubtedly the most important. Performance Evaluation not only is the core of modern business management, but also the foundation of modern enterprise management. While commercial fitness club is special sport service enterprises, which build a scientific, efficient and reasonable commercial club performance evaluation index system, and a comprehensive evaluation of commercial health club management performance level, the realization of a health club market competitiveness and strategic objectives can be fully achieved.At present, the study on commercial fitness clubs of Chinese scholars are mostly focused on the club system, the club management and other aspects of the status. Performance evaluation theory for fitness club is not sufficient. Now the method of performance evaluation is one-sided, single evaluation method, the lack of quantitative analysis; the club-house staff study, little or no research involving business performance evaluation. Thus, the present study is to overcome the drawbacks of the traditional performance evaluation method of the object. On the basis of the mature theory of foreign sports developed countries. Study on performance evaluation of commercial fitness clubs existence of issues. Using BSC and AHP theory and combining with the situation of operating performance, key indicators have been selected. The key indicators show a significant impact on club business performance evaluation and build commercial fitness club management performance evaluation index system. To be able to timely and accurate grasp the business situation, to improve the economic benefit and to promote the sustainable development of fitness club.
Keywords/Search Tags:commerce, club, performance, evaluation index
PDF Full Text Request
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