Research On Marketing Strategy Of Small Jungle Early Learning Center Based On Implicit Demand

Because of our country's many years of one-child policy,the only child has become a synonym of China,coupled with the improvement of living levels,early education has become the focus of attention of many families in China.Under this background,foreign early childhood institutions have settled in China and China's native early education institutions also have appeared like mushroom.In this way,increasingly fierce competition and consumer demand characteristics become gradually obvious,consumers are often reluctant to speak directly to the own needs or and I don't know clearly what are the requirements,the implicit demand will become the important wealth of the enterprise development,also is decisive affection for the enterprise to get a outstanding position in the market.This paper begins with the analysis of the realistic background and the theory background of early childhood institutions and consumer implicit demand and elaborates the significance and current situation of the study.Then review the related research of consumer implicit demand,understand the definition and classification of implicit demand,from the three aspects of STP strategy,marketing mix strategy and service strategy on marketing innovation and establishes the theoretical basis of writing text.Then the status of early education industry and small jungle early childhood center are introduced in this paper,summed up the advantages and disadvantages of the Small Jungle Early Learning Center,the opportunity and threat of the market,on the basis of this,STP analysis,and developed a small jungle Early Childhood Center specific marketing strategies,including pricing strategy channel strategy,high-end product strategy,flexibility of brand strategy,the difference of experience.Finally,in order to ensure the implementation of new small jungle early childhood center marketing strategy should be given protection from four aspects of personnel,service,system,capital and others.From this study,we find that the marketing strategy of Small Jungle Early Learning Center is suitable for the current market,after all,consumers now are all rational,and education industry products and services are virtual,consumers only can get the affection in the process of consumption.Therefore,the reform and renewal of the mix marketing strategy for Small Jungle Childhood Center have brought many customers and benefit,and brand building activities of Small Jungle Early Childhood Center have deeply rooted in the hearts of the people.The study provides a theoretical guidance for the marketing activities of the Small Jungle,but also be a great reference for other similar organizations.