Study On The Development Of Chongli Ski Tourism Industry And The Construction Of Tourism Cluster

Since Beijing joined hands with Zhangjiakou to bid for the Winter Olympic Games in 2015,the driving effect of skiing tourism in Winter Olympic Games has been remarkable,especially the main venue of skiing project in 2022,Zhangjiakou Chongli skiing tourism,has grown rapidly.At the same time,the Winter Olympic Games led to the overall improvement and upgrading of Zhangjiakou's infrastructure construction,especially the construction of modern transportation system of airport,high-speed railway and expressway,which provided important tourism transportation support for the development of Chongli ski tourism industry.Chongli ski tourism industry has developed for more than 20 years.The 2022 Winter Olympics is not only an important opportunity,but also a severe challenge.How to promote the cluster development of skiing tourism industry and the sustainability of skiing tourism in Chongli area,this paper takes skiing tourism as the research object,based on the resource advantages of developing skiing tourism in Chongli,systematically analyzes the formation characteristics,development level and existing main problems of Chongli skiing tourism industry cluster,and discusses the exertion and Countermeasures of the cluster effect,so as to promote the development of Chongli skiing tourism industry Industry development provides reference.This paper studies the development of Chongli ski tourism industry cluster based on the combination of theoretical analysis and practical research,on the basis of learning theory and research literature,using the methods of comprehensive use of theoretical knowledge,field research,literature and quantitative analysis.The main research content includes four parts: first,basic theory analysis.This paper defines the basic concept of tourism industry cluster,analyzes the influencing factors of tourism industry cluster and establishes the theoretical basis of this paper by comprehensively using the theory of industry cluster,industry association theory and Porter diamond theory,etc.;it analyzes the development process and cluster formation of Chongli ski tourism industry and puts forward the characteristics of cluster structure;it uses the measurement of location entropy and gray correlation degree Methods to measure the level of Chongli skiing tourism cluster,analyze the cluster effect and the relevance of related industries;fourthly,to analyze the problems existing in the development of Chongli skiing tourism industry cluster and put forward countermeasures and suggestions to put forward diversified development of cluster mode,integration and sharing of regional resources,brand construction and promotion,coordinated development of related industries,improvement of infrastructure construction and establishment of talent pool Countermeasures for the development of the backup system.This topic has certain innovation in research perspective and research content.The proposed diversified development of cluster mode,integration and sharing of skiing tourism resources,division and coordination of related industries,supporting layout,brand building and promotion,professional talent reserve,etc.are of positive significance for upgrading and development of Chongli skiing tourism industry cluster and building a world-class skiing tourism destination in Chongli,driving the region Green development of regional economy contributes to the coordinated development of ecological functional areas in Beijing,Tianjin and Hebei.