Chinese Basketball Network Culture Research

Since the 21st century, with the rapid development of science and technology and information technology, human society has stepped into the digital age, the emergence of network media of all kinds of sports continually affects the mass cultural life, changing the sports values of the audience. The network as the important carrier of modern social sports culture communication plays an increasingly important role in it.As the mass sports values and social lifestyle change continuously, the spread of the modern basketball culture way also presents the development trend of rich and colorful, this also for the generation and development of basketball network culture provides a good condition, is in constant pushing its prosperity gradually from exploration period of development. All kinds of sports sites, professional BBS community and mobile to develop new applications for Chinese basketball network provides an important platform for the promotion of cultural development. Basketball network as an important part of basketball culture in the era of new media, in the journey of evolution of basketball sports plays an important role. Basketball network culture is spread in the network space is associated with basketball culture collection of content, including with the team, the fans, sponsors and other related subjects of basketball material, spirit and system culture combined. Its main features include equality, development and technology innovation, sharing and communion advantage complementary and virtual interaction and self-conditionality. The rapid development of modern information technology, the gradual improvement of the social life level, the public the transition of the traditional value concept and related subject team fans sponsors such as culture evolve and improve the network of Chinese basketball culture development in the diversified booster effect. And Chinese basketball network culture in promoting the sports industry, career development, prosperity, great changes in network culture industry, and relevant for the construction of the main culture and promote the competitiveness of the national cultural soft power and also produced the necessary social role. Basketball, therefore, the construction of network culture become the new era of basketball sports development and the important supporting force for the rapid spread of culture, put forward the study of Chinese basketball network culture has important practical significance.This research mainly using the literature material method, the multidimensional crossover method and logic analysis, attempts to analyze the evolution of Chinese basketball culture and network culture process, to comb the development of Chinese basketball network culture, and further interprets the Chinese basketball the connotation of network culture. Under the state council, the state general administration of sports, such as official documents and Xinhua net. tencent sports and other website information as the basis, from the perspective of communication studies in this paper, the Chinese basketball main propagation path network culture, explore Chinese basketball network cultural characteristics, from the perspective of economics, industry angles study Chinese basketball network culture and mutual influence of social development, and the construction of Chinese basketball network culture strategic target and the problem of how to build Chinese basketball network culture analysis and logic analysis. This thesis is divided into four chapters. Chapter one Chinese basketball culture development of the network; The second chapter Chinese basketball network culture the main characteristics and transmission path; The third chapter Chinese basketball network culture and mutual influence of social development; The fourth chapter construction of China's basketball network culture strategic goal and the main path.From basketball network culture perspective, this study puts its digital age in the new background of the development of Chinese basketball culture, combined with the current development trend of the network media has carried on the exploration to the Chinese basketball network culture, hope for the new era of Chinese basketball culture construction to provide certain reference basis.