Research On The Transformation Of Sports Training Market Under The Background Of "Internet +" Era

With the advent of the era of "Internet +",has great influence on the sports industry fields,including sports training market.The paper under the background of the "+" Internet age sports training research on market transition through the literature material method,interview method,case study method,SWOT analysis and other research methods,technical training for sports market,with online launch containing functional O2O mode of sports training APP products as the research object,select "healthy cat APP" for the specific case,against the background of "Internet +" sports training market research.This article main research conclusions:1.The definition of mobile Internet sports training market: On the basis of mobile Internet infrastructure,intelligent terminal equipment and the APP products,in the ways of online to find appropriate sports learning coach,offline to complete the teaching and learning,for the purpose of participate in sports fitness,sports learning,at the same time with main functions of sports social and health knowledge communication,to form the unique sports training market network interactive platform.2.The condition of the traditional sports training market transformation.The external environment analysis of sports training market transformation: 1.The strong support of national policy escorts for its development.2.Big market demand is suitable for long-term development.3.Cater to public taste,accord with people’s life style at the present stage.4.The Internet age,the technology development escorts for its development.The internal environment factors analysis of sports training market transformation: 1.Customer advantage provides good condition for transformation.2.The advantage of supply chain provides guarantee for transformation.3.The change of values opens markets.3.The cause of the transformation of the traditional sports training market.One is that there are many factors hinder the development of traditional sports training market.Second,mobile sports training market has its unique superiority.4.Sports training market necessity analysis of transformation: 1.The market opportunities brought by consumption upgrading.2.The "secret" behind the business financing.3.The formation of "ecological sports training market" 4.Free and independent learning sports fitness products will become the mainstream products of the future sports training market.5.Analysis on the traditional sports training market transformation mode.One is that the way of market main body transformation can be divided into active type and passive accept type.Second,transformation way is that the market main body for the purpose of profit like Individual coach,club,gym,free access to the third party mobile platform to expand the resource.The market main body for the purpose of consumption,that is sports learner,is settled in the platform to find the right coach or to follow the video,live streaming in the platform to learn sports independently,especially fitness programs.6.Problems must to be overcome in future development for mobile sports training market(APP products): One is the product function aspect: 1.There is not much business differentiation;2.Supporting function is not comprehensive enough,the organization is not flexible enough 3.Product page design is not unique enough.Second is the product marketing aspect: 1.The same marketing mode;2.Low market coverage;3.Low user loyalty is difficult to cause resonance.Three is that the market coverage is low.Four is that low user loyalty is difficult to cause resonance.Five is financing into questions users.Six is the problem of information security.Seven is that narrow target range is limited to the market.Eight is that the user retention rate is not high,application value is on the decline trend.7.Research on countermeasures for the future development of mobile sports training market: 1.Develop invisible sports crowd.2.Perfect the APP’s main business functions,improve operational efficiency.3.Develop other functions,improve the retention rate.4.a variety of ways of promotion activities.5.Sports stars effect.