| In the rapid development of English training institutions, the institutions are facing fierce competition. So the training school in the face of competition in the industry at the same time, also need through effective marketing tool, which has English training needs of staff to fully understand their own advantages, access to customers of all ages.The English training institutions in Chifeng increased rapidly with the rising domestic English training institutions, the zx Chifeng foreign language school has brought a challenge. Through summarizing the domestic and foreign literature about marketing research school, chose to 4 c marketing theory and the theory of service marketing as the main theoretical foundation of the paper.Chifeng zx marketing status quo of foreign language school, it is found that the existing has 4 p theory of marketing effect is not ideal, schools in marketing managers, marketing personnel,and system there are many problems.Through the macro environment and industry environment analysis of citic foreign language school environment to make comprehensive evaluation.Using questionnaire method to chifeng area clearly foreign language training needs of consumers, through the analysis of consumers, market segmentation and positioning.Based on the analysis of the consumer, marketing center of foreign language school, to service marketing, network marketing, experience marketing oriented marketing mode, which includes service marketing service product development, service quality management and service management aspects. Put forward the marketing strategy, also put forward the thought of. The strategy implementation of the performance appraisal, investment and information level protection. Research Center for foreign language training schools can guide the marketing development, improve the visibility of the school, the number and influence of students, improve the service level of the school, the school to promote long-term development. |
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