Research On Competitive Strategy Of Hunan Post Express Logistics Co., Ltd

With the country's external economic integration, global economic integration and information technology to speed up the process of rapid development, social sectors Courier logistics demand will become more widely, the logistics of postal delivery service-level requirements will be more high, market competition will be intensified.Opportunities and challenges facing the situation, as a key player in courier activities of third-party logistics companies how to target their own values, to create a competitive advantage development strategy, which is an important topic worthy of study. Paper logistics company in Hunan Province Courier Post as the background, combined with the author of corporate marketing, strategic management theory of knowledge, the integrated use of management theory, strategic management, marketing and management consulting and other aspects of the basic theory, to explore for Hunan Courier Logistics company's development strategy.Paper first studies on the basis of existing theoretical circles were summarized and concluded, on the theory involved a systematic order, on the basis of Hunan Courier Logistics Ltd marketing environment to conduct research using PEST model, the Five Forces model and other management tools, combined with internal and external business environment, the company's strengths and weaknesses and opportunities and challenges facing the analysis; then, combined with the environmental analysis to determine, from the guiding ideological level, the target level, ability level, and business dimensions of the corresponding strategic objectives; Finally, the formulation containing the corporate culture, planning and finance, human resources and other aspects of support for protection measures.Through this research, theory, summarized the courier industry development strategy of the general laws, changes in the logistics market gained a new understanding of development in practice in Hunan courier logistics strategy a systematic analysis of feasible development strategy.