The Research On OOCL Logistics Ningbo Branch's Competitive Strategy

OOCL Logistics Ningbo Branch belongs to OOCL Group who is specialized in providing logistics service.From 2008,facing the extremely decline of international shipping industry's performance,the OOCL Group as one of the top 20 shipping company,started to adjust its industry.Not only keep on the development of their traditional international shipping business,also launch and develop OOCL Logistics who is focusing on 3PL.As a new 3rd party logistics company with shipping company background,how to choose and carry out the right competitive strategy is the key point to survive and develop in fierce market competition.By the research on the various problems existing in current business models and development of OOCL Ningbo branch,combining the development of 3rd party logistics industry,using the application of PEST,SWOT and other analysis methods,taking Michael Potter's competitive strategy theory as the basis for research support,to analyze the macro,micro environment of OOCL logistics Ningbo branch,meanwhile summarized the disadvantages,opportunities and challenges of OOCL Ningbo branch.Finally,puts forward and expounds the OOCL Ningbo branch's competitive strategy and the method to fulfill the strategy.