The New Energy Automotive Consumer Demand Research

During the two sessions in 2016,Keqiang Li,in his government work report emphasized to firmly establish and implement the innovation,coordination,sharing ideas.The green development should be treated to the height of the national level.The new energy industry play a backbone role in promoting the economic development of our country.Auto industry is multidimensional industry which can affect society in many ways.New energy vehicles industry is based on the traditional automobile industry,it is upgraded industry.It even can affect the trends of Chinese society and economy.Considering the economic development level and 2015 PCDI data,this paper choiced Beijing,Shanghai,Xiamen,Jinan,Nanchang and Hefei from different batches of new energy vehicles pilot cities as the survey.Combined with stratified sampling and convenience sampling,we collected the data in three direction which were the performance of the new energy vehicles,purchase and after-sales service.In performance,consumers like pure electric,they favorite style for SUV,the habit of operating mode is hand automatic one-piece.In purchases,consumer psychology price is different when the models of new energy vehicles is different.The expeced price of pure electric vehicles is between 210000?230000.The main way consumer understand the new energy vehicles is auto show and the Internet.In after-sales service,the most significance service for consumers is care services,the most concern problem is the quality of services.