Regional Differences Of Information Consumption Of Rural Residents In Gansu

The late 1970 s, as a new consumption patterns, Information consumption enter China. Since the reform and opening up, China's economy has developed rapidly, living standards and quality of life of rural residents have been greatly improved. Thus,the residents of the demand for consumer rapid growth.Consume pulling effect on the economy is also growing significantly. With the improvement of living standards, Residents consumption desire of the spiritual and cultural increase. The 21 st Century, With the rapid growth of Internet technology, Information for product cycles are getting shorter. The price of products and services has decline, Information consumption has become the new hot consumption pattern and become the hot consumer information with economy cars and housing consumptionHowever, compared with developed countries, China's information consumption started late. Currently, although the rapid development of information consumption, But still at a low level in the field of consumer information. In regional Contradictions is very prominent. Gansu, as a major agricultural province in the western region, Cause for more government concern of rural economic development.Based on available information consumption, how to find structural features and regional characteristics of rural residents in Gansu Province and establish a consumer-oriented economy, become a new challenge.According to the information Consumption Structure Theory and by 1993-2014 years of statistical data analysis of Rural Resident in Gansu Province Information Consumption, and use the statistics of 2010-2013 and Cluster analysis, the difference index analysis and comparative analysis research on Regional Differences of Rural Residents in Gansu Province Information Consumption. The empirical results show: Village Residents' Information Consumption expenditure there is a significant linear relationship between the per capita net income of rural residents; Role in boosting consumption in rural areas of Gansu information on the economy has gradually highlighted; Regional differences in the coefficient of variation and The index value indicates Village Residents' Information Consumption in increasing. Based on the above study and put forward specific recommendations and policy,Thereby promoting economic growth in Gansu Province, Expanding consumer information, It provides a reference. Thesis consists of five chapters:Chapter 1 is an introduction. Discussed the researchers at home and abroad in recent years, research on consumer information and health outcomes, introduces the research methods, framework and main content.Chapter 2 is the theoretical basis of information consumption. This chapter defines the conception of consumption, consumption structure and consumption function theory review.Chapter 3 is the analysis of consumer information in Gansu. Dynamics analysis of 14 municipality of information consumption.Use ELES model of information consumption situation, structure and change of trend analysis.Chapter 4 is the regional differences in Gansu Information Consumption. By all economic regions in Gansu Province rural residents on the basis of information consumption data, Cluster analysis of their total consumption and consumption structure. Analysis of the level of consumption in all regions, Internal structure associated with economic growth and structure.While taking advantage of the difference coefficient and The index difference in the overall analysis of the two indicators of regional and inter-regional rural residents in different regions and consumption information.Chapter 5 is main conclusions and policy recommendations. To give the corresponding conclusions by analyzing the above chapters, Policy recommendations targeted promotion of Gansu Province, the regional information consumption rationalization from all angles, respectively.