Study On The Evaluation Of Tourism Industry Efficiency In Old Revolution Base Area

The requirements of the tourism industry to change the mode of development,from extensive to intensive change.At present,the tourism industry has a revolutionary base to the expansion of the scale of growth situation,then continues to expand the scale at the same time,we return to the end?Simply efficiency is the tourism industry is what level of development therefore,this article?Tourism industry efficiency of 19 cities in the old revolutionary base areas carried out in-depth research on factors of spatio-temporal variations,reveal the trend of revolutionary tourism industry efficiency and influence in order to put forward feasible suggestions for the development of tourism industry in the old revolutionary area to improve the efficiency of the tourism industry and the old.The main research contents and conclusions of this paper are as follows:First of all,the research content of domestic and foreign tourism industry efficiency is carried out and the results of foreign research found earlier in the domestic tourism industry in the efficiency of the study mainly focused on the enterprise level,analysis mainly from hotels,travel agencies,airports and other related industries to monomer enterprises in the form of efficiency.Macro research and domestic research mainly focuses on the regional level,such as certain provincial area or city as the research object,but the domestic research is gradually attached importance to the study of foreign perspective,focus on the expansion efficiency from hotels,travel agencies and other tourism enterprises,the domestic research for tourism enterprises efficiency is mostly from the regional level of,and not as foreign as the tourism enterprises as the research object and research.As for research on the tourism industry of the old revolutionary base areas,most of them are of red cultural tourism theory,for from the old liberated areas in the overall efficiency of tourism industry in the blank stage.Secondly,calculated the static efficiency and dynamic efficiency of the old revolutionary base areas and the city's tourism industry by using DEA and Malmquist index model.It was found that from 2007 to 2013,19 urban tourism efficiency is substantially increased,but its performance is up and change trend of the volt,specific performance 2007-2008 decline,rose from 2008 to 2011,down from 2011 to 2013.The total factor productivity of old revolutionary base areas of tourism industry and municipal level the main source of technology progress,technical efficiency promotion of revolutionary tourism efficiency does not affect technological progress significantly.Finally,identify the influence of revolutionary tourism industry efficiency change factor by panel data model.Conclusion:it was found that the investment and the road area in the fixed assets of the old liberated areas tourism efficiency have significant positive effects,the level of regional economic development(GDP per capita)and service industry development level of the tertiary industry accounted for GDP)of the old liberated areas the efficiency of tourism industry doesn't have significant positive impact,zone bit condition of revolutionary tourism efficiency positive impact minimal.The scale of the development of the service industry(third industry practitioners)have a negative impact on the efficiency of the old tourism industry.