"Shaxian Snacks":A Study Of Communications Based On The Perspective Of Network Carnival

Network Carnival is based on the existence of the Internet. In the network, according to the certain topics, events or people, there is a large number of people making fun and the resulting emotional catharsis and explosive. With the development of China's economic and social and the increasing of people's living standards, coupled with the rapid growth of network communication technology and the rapid development of Internet population, and the topic related to diet is always with the spread of network new media, causing a heated discussion, and even the formation of a wave of carnival. Shaxian snacks is well-known restaurant brands, from the beginning of 2011, Shaxian snacks teasing on the Internet wave after wave of strikes. From 2011 “extreme shock! Shaxian snacks not to earn money to bloom in " to " what we eat the size of brand is the giant food brand ", how Shaxian snacks can eat the feeling of French cuisine", "Shaxian snacks market" and the snacks was pushed to a heated discussion. Shaxian snacks can be described as a household food and beverage brands. With the number of Internet users to participate increasing and the content of the increasingly rich actually, on the network produced a emotional outbursts, is a response to Shaxian snacks network carnival.This paper attempts to retrieve the time period of typical case about network Carnival of Shaxian snacks to analyse, investigating the content and characteristic about network Carnival of Shaxian snacks, combined with postmodernism, using the theories of Bakhtin's carnival theory, consumer culture, network culture, interaction between network to analyse all kinds of culture behind the network Carnival of Shaxian snack, probing into the cause and the characteristics about network Carnival of Shaxian snack, and to explore the relationship between the network Carnival and the diet brand communication.