Research On B2C Marketing Platform Of Agricultural Products Based On Wechat Mini Procedure

By analyzing the pain points and difficulties of agricultural product marketing in China,the opportunities and challenges of agricultural product marketing under the trend of mobile internet marketing are analyzed.Choosing the easy-to-disseminate and easy-to-use WeChat mini program as the platform of agricultural products online marketing,which has low technical threshold,low operating cost and conforms to the current mobile internet marketing habits and trends.Creatively choosing cultural marketing mode as the main marketing strategy of agricultural products online marketing can not only increase the entertainment and interest of agricultural products marketing,but also strengthen customer loyalty.It can also let users,especially young urban users,understand the growth process and appearance characteristics of agricultural products,which has certain educational significance.Dongting Lake is an important agricultural production base in the central region because of its important geographical location,abundant natural resources,sound agricultural production chain and considerable scale of agricultural production.Taking the production base of agricultural products in Dongting Lake area of Hunan Province as an example,the research and implementation of agricultural products marketing platform has certain practical significance and research value.The B2 C marketing platform of agricultural products based on Wechat mini program derive from B2 C e-commerce mode.It is positioned to provide a product sales platform for large agricultural production bases,and to provide consumers with convenient,comprehensive,well-experienced and cultural transmission of agricultural products shopping services.The design and development method is based on the software architecture mode of separation of server,client and data management.The platform client is designed and developed with the framework of MINI,ThinkPHP5,phpMyAdmin MySQL database development framework,and the on-line transaction is realized by calling the technology of payment interface.The business logic modules of user login,user personal data management,agricultural product information display,agricultural product condition retrieval,order placing,shopping cart,order payment,agricultural product cultural information push are basically realized.