SD Construction Bank's Work On The Construction Of E-commerce Platform

In recent years, network technology and the rapid development of electronic commerce, Internet financial model arises at the historic moment.Internet electricity enterprise business scope extends to payment, financial settlement and savings and loan financing, such as the financial sector, eroding the traditional pattern of financial business of the bank, and this new type of Internet financial management pattern in the business management, customer channels, financing, pricing, etc, the core of the traditional form of bank business profitability and disruptive, systematic, comprehensive and lasting effects.Therefore, SD China construction bank in 2012 launched a specialized financial services e-commerce platform-a good e-commerce platform.But as a result of this new operation mode of e-commerce and traditional SD construction bank's internal operation mechanism, management system, and external marketing model there are many contradictions and problems, block the good melting process of e-commerce platform construction and promotion.To solve the problem and deal with related issues, SD China construction bank for the targeted rectification work, this article in the financial, under the guidance of marketing theory and the theory of e-commerce at the same time, using the experience of the operation of e-commerce operation platform and the country's financial management policies and regulations, SD construction bank in promoting good harmony in the process of e-commerce platform business problems and experience to carry on the summary and discussion.Put forward the optimization of SD CCB good business platform operation management business improvement scheme, from strengthening content construction platform, strengthen financial innovation, new marketing ways, adjust the internal organizational mechanism, improve the financial legal regulation put forward proposals for improvement and promotion of, thus helping to promote the construction of SD Banks in financial electricity service competitive environment, the right bank of the Internet financial competition strategy, making bank internal running mechanism and management system, through the financial electric business platform for the new business model, for the parties involved in the financial services value chain to provide more suitable and effective banking financial business services.