Western Securities Business Development Strategy

Chinese securities market development from the beginning of 1990s so far, the regulatory measures of continuous improvement, a variety of factors involved in the market is gradually mature, China’s securities company’s capital strength and management level has been completely changed. With the rapid development of modern information technology, the national capital market has gradually liberalized, implementation of the floating commission system and so on, the fundamental change has taken place in China’s securities market environment, coupled with the growing number of securities companies, securities companies, business homogenization is more and more serious and the degree of market business of securities companies is more and more high, the competition between securities companies increasingly fierce makes the securities company’s profits gradually being eroded, Especially the influence of the securities companies, which are the main profit source of the brokerage business, is particularly important. Securities companies to strengthen their ability to survive and develop, how to optimize the development of business transformation, make suitable development strategy and implement measures to face the market competition and business difficulties, is an important problem in the national securities placed before the companyneeded.This article is based on the Western securities as the research object, the Western securities business is divided into four main business: including brokerage, investment banking, proprietary business and asset management business, the Western securities of the external environment were analyzed by using strategic management tools in the PEST analysis, Potter five forces model, the analysis of the securities business in four main internal environment through the SWOT analysis, including the analysis of advantages and disadvantages, opportunities and threats, based on the analysis of internal and external environment of Boston using the matrix method of four main business are classified according to the classification of business to formulate the corresponding development strategy, and puts forward the strategic business development of Western securities the implementation of measures, so that the development of Western securities can be healthy and stable in the future competition in the securities industry.