Research On The Development Strategy Of Jianghai Securities Company

With the development of reform and opening up for more than 40 years,China’s capital market is gradually maturing and entering the stage of deepening reform.As the core participant of the capital market,the securities industry has complied with the historical trend of deepening reform and accelerated the transformation of business model.On the whole,the number of securities companies has increased,the income has increased,and the industry concentration has increased.However,while the securities industry is developing vigorously,there are also some problems: for example,the overall innovation ability of the domestic securities industry is not strong,the products and business are highly homogeneous,and the number of small and medium-sized securities firms is relatively high.The existence of these problems,for small and medium-sized brokerage,how to find the market positioning,adapt to the market change,develop the appropriate development strategy is particularly important.Jianghai securities company as a medium-sized brokerage,also faced with the above problems.Therefore,Jianghai Securities company how to formulate suitable development strategy and implementation measures to solve the difficulties and obstacles in the process of market development has become the core problem that Jianghai Securities company needs to solve urgently.This paper takes Jianghai Securities Company as the research object,on the basis of domestic and foreign research,combined with the actual situation of Jianghai Securities Company,introduces the development status and problems of Jianghai Securities Company,and evaluates its internal environment by using IFE matrix.Jianghai securities external environment for the development of the company are analyzed,including using PEST analysis method for Jianghai securities companies in the development of the political environment,economic environment,social environment and environmental science and technology,using the potter five models to Jianghai securities industry competition situation analysis,comprehensive evaluation of the use of EFE matrix Jianghai securities companies are facing the external environment.Comprehensive use of SWOT analysis,strategic choice,and combined with the actual situation of Jianghai Securities company and the company’s development needs,formulate its development strategy.At the same time,according to its strategic development direction,Jianghai Securities company strategic implementation of the specific development plan,formulate effective measures.Through the research of this paper,the comprehensive strength of Jianghai Securities company can be improved,and the sustainable development of the company can be promoted.At the same time,the research on the development strategy of Jianghai Securities Company is expected to provide some reference significance for the development strategy research of other medium-sized securities companies in China.