Obstacles And Countermeasures To The Development Of Internet Finance Platform

We are lucky enough to catch up with the wave of Internet finance.A lot of unprecedented products were invented by the way of the combination of traditional finance and Internet technology.Especially the third party payment,its convenience not only has greatly promoted the development of electronic business,but also allows users to enjoy more spare time.This kind of financial model also makes up for the deficiency of the original financial system,and promotes the development of Inclusive Finance.Internet financial products based on big data,cloud computing &mobile Internet let us enjoy the unexpected fun,be benefited for its convenience,speed,and innovation.But it is normal that the wave of innovation also brought some problems that cannot be underestimated.In recent years,a series of scandals about Internet finance platform broke,some platforms lost contact after taking away customers' investment money,and some platform lost their credibility because of fraud.What is the reason in the end,it is worth our discussion.This paper is trying to reveal the problems and obstacles in the development of the internet finance platform and give some countermeasures and suggestions by mode comparison.It first describes the concept and meanings of internet finance,as well as Internet development process,followed by an overview of some models of Internet finance platform.Next is the analysis of Internet financial platform development barriers through the “ezubao” event.Thirdly,a research and comparison on Chinese and foreign development modes of P2 P and crowdfunding.Fourthly,three obstacles are analysed for internet finance that exist in legal system,information technology and risk control.Finally,some countermeasures and suggestions are made to the regulatory authorities and the Internet financial enterprises: to build up a legal system for the development of Internet finance platform;to strengthen the access of Internet banking platform and exit regulation;to improve internet financial credit rating method and credit supervision system;to strengthen the construction of industry association and industry self-discipline;to improve the management of Internet financial platform publicity;to strengthen the investor's education,timely establish the system of qualified investors.Different from the traditional finance,Internet finance is complex,virtual and difficult to control.As a new thing,Internet finance together with problem isinevitable.We hope to find out the law of the Internet finance development from the problem of platform,which can provide the Internet financial platform with a shortcut in the future.At the same time we hope our regulatory authorities to find a balance between regulation and innovation,to regulate the Internet financial market,to protect the investors.At this stage,if we continue to ignore the necessary regulatory and corporate self-discipline,we will have to pay a heavy price in the future,which is determined by the characteristics of the internet finance.I hope this paper can be of help to this field.