Based On The Balanced Scorecard Theory, The Optimization Research Of The Department Performance Evaluation System Of Erdos Unicom Company

With the accelerating process of reform,China's economy obtained the rapid development,the operation of the market economy system to the development of enterprises provides a good opportunity,and the market competition is becoming increasingly fierce,which to the development of enterprises caused greater pressure,in the future work,if the enterprises want to survive and develop must reform and innovation of the current management mechanism in a timely manner,according to the enterprise actual situation and long-term development goals to develop the most reasonable management mechanism,so as to improve the enterprise management efficiency and operating efficiency,help enterprises to obtain greater economic profit.We in the strategic management pattern of the enterprise research found Balanced scorecard appears with increasing frequency,this is because for the strategic management of the enterprise,it is a very important management tool,not only can help enterprises to better complete the relevant management work,but also allows companies to do a good job in the work of performance evaluation,only the full realization of the enterprise performance management to future strategic management provide good foundation,to promote the enterprise's further development.Since the reform and opening up to the outside world,our country all walks of life won the greater development,the telecom industry began to appear and become influence our country national economy the most important force one,in order to strengthen the management of telecom industry,China government The government launched a series of management measures,such as the issuance of a 3G licence,a new round of telecom restructuring,hope can promote China's telecommunications industry to obtain greater development and progress.In the future work should also strengthen the reform of the telecommunications industry,to the telecommunications industry,management system,to the reform and innovation of the force,do a good job in resource integration and allocation of work and developed in line with the strategic management mechanism for further development of the telecommunications industry,telecommunications industry to help gain greater development.In carrying out the performance management,we found that the most important work is performance management,only to establish a sound performance management system can help enterprises to better understand the current The actual operation situation and timelymanagement mechanism on the current adjusted to ensure that you can combine the performance management and strategic management,this to improve the efficiency of management strategy,it is necessary to.Ordos UniCom company although has made great development,but in the current market competition is increasingly fierce,in order to ensure the enterprise's further development requires timely to establish a sound performance evaluation system,to help enterprises to obtain greater economic profit,find out the problems existing in the current strategic management,further improve the efficiency of the strategic management.At the same time,the enterprises should also be the application of the Balanced Scorecard to the actual performance management and strategic Management work,only to ensure that the enterprise's overall objectives and strategic objectives of the agreement,in order to help enterprises to improve the current management efficiency.The main research object of this thesis is the enterprise's strategic management,thus to the strategic management of the balanced scorecard card theory detailed explanation and description,to help you better understanding of enterprise strategy management thought,also in order to reduce the difficulty of understanding,we will in the Ordos linked through company's current actual strategic management as a case study,according to the enterprise's management mode of analysis and discussion,the first of the enterprise development process and historical development is described,and then find out the problems existing in each process of the development of the enterprise and solutions.At present,there are many scholars began to research of Balanced Score Card Theory,so We are in the course of the study will in different extent reference theory,so as to better grasp the content and characters of the balanced scorecard.At present,many enterprises practical strategic management work efficiency is very low.This is because there is no to establish a scientific and effective performance evaluation mechanism,leading to the existence of related assessment index is more chaotic,when the need to assess enterprise's strategic management and often can not guarantee to match the reasonable assessment standards,which in a large extent limits the improvement of the efficiency of enterprise management.Enterprises are to further improve the current efficiency of strategic management must actively introduce the balanced score card,the use of advanced analysis methods such as SWOT of enterprises Industry of the actual situation of the management of detailed examination,only in this way can the combination of enterprise strategic management objectives and performance management,guarantee business processesand work has been standardized,should also be on enterprise current balance scorecard system improve and optimize,guarantees the enterprise operational efficiency and management efficiency.In order to better study the enterprise strategic management,we should study from the perspective of development of enterprises of different,such as business point of view and the management of the Department and so on the different angle,should also will enterprises exist contact performance management mechanism of related factors combine,establish a sound performance evaluation system,only in this way can we as a whole to improve the efficiency of performance management,this for the latter part of the strategic management is very necessary.Ordos Unicom Company is the main research object,and therefore according to the current actual performance management and strategic management to analyze and explain,not only to the enterprise past time in the The actual situation of the management,but also to the enterprise future development objectives and direction of the development of prediction,only in this way can we further improve enterprise performance management and strategic management mechanism mechanism,with the Balanced Scorecard to improve the efficiency of enterprise's strategic management.