The Profit Model Of Jingdong Under The Financial Perspective

With the "Internet plus" strategy,China's B2C e-commerce is developing rapidly,its profit model is also increasingly concerned.In this paper,base on Adrian J.Slywotzky profit model theory,makes analysis and research on the Jingdong,which is one of Chinese largest online retail business enterprise and make a comparative analysis of competition.On the basis of this,the paper puts forward the research framework of the profit model under the financial angle of view,and studies the relationship between enterprise profit model,financial strategy and enterprise value.This article is divided into seven chapters:The first chapter,introduction.This chapter mainly introduces the research background,significance,object definition and research methods and ideas;The second chapter,literature review.This chapter combines the Chinese and foreign literature,the profit model,e-commerce profit model,profit model and financial evaluation and other aspects of the relevant theories are reviewed;The third chapter,the theoretical basis of B2C e-commerce profit model.In this chapter,put forward the related theories,which include the capital value theory,the value chain theory and the value creation theory;The fourth chapter,analysis of the fifth dimension to Jingdong profit model.The first part is the introduction and analysis of the basic situation of the Jingdong group.Then based on the value object,value proposition,value creation,value source and value protection of five dimensions,describe the Jingdong's profit model respectively in detail,combined with financial data;The fifth chapter,the research on the profit model of Jingdong under the financial perspective.From the perspective of finance,a more in-depth analysis of the innovation and change of the Jingdong's profit model.Make specific analysis on the investment strategy,financing strategy and enterprise value.On this basis,make the Jingdong group and Alibaba and Amazon appropriate comparative analysis with the main combination of 2011 to the first half of 2016 financial data;The sixth chapter,research conclusions and suggestions.On the basis of the above,summed up the characteristics of the profit model of Jingdong "One body of two wings",and the research framework from the perspective of financial profit model.At the same time,point out the advantages and disadvantages in the development of the Jingdong group,and put forward suggestions.The main innovation of this paper is putting forward the research framework of five dimensions to value creation profit model from the perspective of system analysis,based on the current research results.Use the latest data information to analyze the Jingdong profit model;Put forward the research framework from the perspective of finance profit model,the profit model,the relationship between financial strategy and enterprise value system study.This paper is expected to improve the profit model of China's B2C e-commerce business model,and to provide a theoretical framework and ideas for the study of the financial perspective of profit model.