The Problems Investigation Of Supply Chain Management At BMW Brilliance Automotive

Supply Chain Management(SCM)is the product of large-scale socialized production,plays a vital role in the global economic development as economic ties and a source of profit.With the formation of the global economic market integration,supply chain management converted the competition between enterprises.Some scholars in the continuous development of the logistics of knowledge,through in-depth excavation and research,has a more in-depth understanding of supply chain management.They focus on a core business,study and analysis of the upstream and downstream industry chain enterprises as a whole,around the core enterprise,through the control of information flow,logistics and cash flow,starting from the procurement of raw materials,made of intermediate products and final products,and finally delivered products to consumers by the sales network.Currently,BMW Brilliance's supply chain management strategy is based on the BMW Group's supply chain management strategy,to meet production continued uninterrupted operation,and subsequently achieve supply chain cost's optimization principle.This principle can be said for the accurate positioning to manufacturing enterprises,but in its specific implementation process,which in some specific aspects necessary to be optimized.This principle can be said for the accurate positioning manufacturing enterprises,but in its specific implementation process,it's necessary to be optimized which in some specific aspects.In this thesis,through the analysis and research of the BMW Brilliance supply chain management strategy,through the research on the supply chain management strategy framework of BMW Brilliance Automotive Ltd.,we in-depth analysis for the enterprise supply chain management problems.Then summed up by the generalization of the point and face the main problem for most manufacturing companies in the supply chain management strategy,and analysis of the main aspects of regional differences and information differences.Proposing optimization program by the principle of a concrete analysis of specific issues,to reduce the waste of the enterprises in the supply chain management costs,and to learn the meaning given for the enterprise which have the same problem.Discusses in detail the optimization of BMW Brilliance Automotive Ltd supply chain management strategy at last.Optimization of supply chain management is the focus of the article and also the problem discussed in this article,therefore discusses in more detail.Based on the enterprise's shortcomings and deficiencies,and targeted to propose the optimization program.