Research On The Development Strategy Of Shenyang Uzan Software Company

The exhibition is a new sunrise industry,as an important component of the modern service Industry it has high degree of industrial linkage,driven buy huge contribution to the society.At present,nearly more than 30 city in China is committed to upgrade has exhibition to a pillar industry strategic position of the city’s economic development.In the age of information,intelligent development is a necessary means to inject fresh blood to the exhibition development.In addition,the information platform is the core part of the service ability of convention and exhibition industry.Shenyang Uzan software company under this big background,the development of a whole network the first cloud computing virtual exhibition platform,bring about a new internet upgrading for China’s exhibition.The research object of this paper to the development strategy of Shenyang Uzan software company,on the domestic and foreign traditional exposition of this research,combined with the current development of Internet technology,a detailed analysis of the system of virtual exhibition platform for the architecture and application of new technology now,and then using the SWOT analysis,the virtual exhibition industry the rendering of the detailed analysis and demonstration,the development trend of virtual exhibition combined with business characteristics,China’s exhibition industry at home and abroad,the development of e-commerce,business model to explore the virtual exhibition platform,the virtual exhibition possible.Be a new industry,which face many external and internal unknown factors,therefore formulating effective development strategy is of important significance to the company.Which include research strategy,human resource strategy,production strategy,marketing strategy and financial strategy.Through the research on the development strategy of Shenyang Uzan company,formulate feasible implementation plans,and implemented,with to the future development of Uzan.