A Study On The Media Image Of Chinese Tourists

Media coverage plays an important role in building the image of Chinese tourists,Media to shape the image of tourists referred to as “Media image of the tourists”.The tourists' group media image not only influences the definition of its own,but also affects the government and the society as a whole for public visitors group's overall cognitive and acceptance.In the perspective of the theory framework,The study is given priority to with content analysis method on sina from 2006 to 2006 visitors news samples,Which category set consists of seven dimensions,respectively is reported number,columns,report form,subject,reappearing theme,the types of behavior,represent the position,Analysis obtained spending power and the strength of the strong purchasing power group,the weakness of the rights and interests of the damaged image,low quality of the civilization of the whole group,attention and policy concern the group image,of the four types of the most outstanding tourist media image,The above four types of tourists media image are the most outstanding.And the construction of Chinese tourists by sina media image is summarized.To explore the reasons for the formation of sina tourists media image,and found that China's tourist media image stereotypes and the influence of consumer culture,Media reports labeling phenomenon and tourist image rendering wonders.How to construct the tourists media image be better.There are four ways to promote and improve tourist media image.First,Constructing the tourists media image in real and objective way.Second,Comprehensive and balanced report,Giving full play to the advantages of network media convergence.Third,Enhancing the right to speak of tourist in public space.Fourth,Setting the media agenda scientifically and guiding public opinion correctly.