Retailers Driven By The Third Party Logistics Enterprise Recovery Of Closed-loop Supply Chain Operation Research

In recent years,with the rapid development of economy,the increasingly fierce industry competition,the improvement of people's awareness of social environmental protection and the continuous improvement of people's understanding of sustainable development of social resources,Manufacturing enterprises pay more and more attention to the recycling and remanufacturing of waste products.However,due to the diverse needs of customers and the unstable market demand,market supply and demand is transforming from the seller's market to a buyer's market.It makes retailers occupy an increasingly important position in the closed-loop supply chain and the dominant power in the closedloop supply chain is transferred from the manufacturer to the retailer.Therefore,the closed-loop supply chain driven by retailers has been paid more and more attention and has become a research focus.Because the members of the closed-loop supply chain usually make their own economic activities independently,each of them has its own different interests.In the process of mutual cooperation,they have different operational objectives at the same time.Therefore,the closed-loop supply chain is inefficient.Its overall profit is low and it is in a state of imbalance.Then the introduction of revenue sharing contract can play a good role in coordinating the closed-loop supply chain of the retailer.In this paper,on the basis of this thought,starting from the closed-loop supply chain composed of retailers,manufacturers,professional third party logistics enterprises(3P)and consumers,aiming at how to make use of the relevant contract reasonably to make the third party recycling and remanufacturing closed-loop supply chain coordination,applying game theory and other related theories to study the retailer driven closed-loop supply chain operation model under the deterministic market demand(the market demand is a linear function of the product sales price),the revenue sharing contract is used to coordinate the behavior of each member of the closed-loop supply chain to find out the scope of application of the contract.Through researches,we summarize the decision behavior and operation rules of the closed-loop supply chain participants in all cases.At the same time,it provides theoretical guidance for how to coordinate the closed-loop supply chain effectively and improve the overall competitive advantage of closed-loop supply chain.Therefore,it has theoretical and practical significance.