The Research Of Development Strategy Of Shenyang JMZZ Company

Shenyang JMZZ company's main business is the production of precision casting products.Precision casting industry is the foundation of manufacturing industry,is the national important basic industry.After years of development,precision casting industry in China has made great progress,but compared with developed countries still have obvious difference.To close the gap and improve the overall level of precision casting industry,foundry enterprises must have a good top-level design and development strategy.Shenyang JMZZ is a typical representative of precision casting industry of China,with significant industry characteristics,this paper research on the development strategy of the company,the research purpose is to solve various problems hinder the development of the enterprise.In this paper,starting from the basic theory of enterprise development strategy,of shenyang JMZZ company current situation and existing problems of the thorough carding and analysis,strategic analysis tools,to the development of the company facing the strengths and weaknesses,determine the enterprise's development strategy,competition strategy and function strategy,and formulated the strategic implementation safeguard measures,to ensure the actual execution effect of strategy.Research of this paper embarks from the actual business environment,the enterprise development strategy has made the positive exploration,the shenyang JMZZ company's core competitiveness and team building ability has certain guiding significance,also for the precision casting industry development strategic choice to provide some new ideas.