Research On The Project Management Of The Electronic Commerce Of Dongfeng Motor Group

With the rapid development in recent years,China's information technology and economic globalization,e-commerce platform of all walks of life to carry out the project in full swing,and the automotive industry as one of the important pillar industries of manufacturing,has been the national economy important industrial development,its marketing model is also with the rapid development of high technology,it is quietly changing.China's automobile industry is facing international competition of domestic,international domestic market grim situation,China began to implement the purchase of cars and other policies and measures for the gradual reduction of tariffs on automotive products and our growing number of cities,let the car industry shows both internal and external intense competitive situation.Dongfeng Motor Group was founded in 1969,after 40 years of development,gradually grow into model in the industry,product sales have been among the top three domestic auto industry.In the automotive industry is facing various difficulties of the situation,Dongfeng Motor Group found that information to promote the transformation and upgrading of traditional industries is particularly important,so in Dongfeng Commercial Vehicle Company pioneered e-commerce platform to build,to be extended to each of its points east companies realize the whole group of unified e-commerce platform.I this point to Dongfeng Motor Group as a principal,analysis of their development in e-commerce platform and project management,and to propose appropriate solutions for their e-commerce platform project management problems,hopes to Dongfeng Motor case Study Group e-commerce project management,it is possible to China's auto industry at home and abroad to carry out e-commerce activities to enhance the competitiveness of some reference and reference.