Lianzhou Develops Rural E-commerce Strategy Research

In the rapid development of economic globalization and information globalization today,e-commerce is in rapid and irreversible trend,are changing our life.Rural e-commerce as an important part of modern electronic business,is to promote China’s rural industrial structure optimization,the entity economic prosperity,the effective way of increasing farmers’ income.In recent years,the city people’s government in the informatization benefit of "three agriculture" the electronic commerce construction has made great achievements,the city "The Jing Dong" and "village of tao bao" village site built a total of 196 service,e-commerce transactions amounted to 22 million yuan in 2015.But city agricultural product brand effect is not significant,the rural electricity management problems such as capital,talent,management,city external environment for the development of rural electricity how?City strategic environment for the development of rural electricity? How should use the strategy to promote the development of city rural electricity? The solution of these problems,the development of city rural electricity has important theoretical significance and practical significance,for regional development to provide important reference for regional peers.In this article,through exploring the development of rural electricity at home and abroad experience and enlightenment,analysis of city rural electronic commerce development present situation,the specific analysis of the macro environment of city rural electricity and development strategic environment,build the SWOT model,the specific situation and even the state of rural electricity development,put forward the corresponding development strategy,to promote the development of city rural electricity.At home and abroad and the main point of the research conclusion: 1.The experience and revelation of rural electricity development is the construction of information infrastructure is the foundation for the development of the rural electricity;Transformation of farmers is the precondition of the development of rural electricity consumption idea;Improving the logistics system is the key to the development of rural electricity;Strengthen policy guidance is the guarantee of the development of rural electricity;Develop electric businessman is the driving force for the development of the rural electricity.2.The strategic environment analysis,theAbstract advantage is to improve understanding of the importance of the rural electricity andthe development of rural e-commerce atmosphere thick and rich,agricultural products,carried out characteristic highlights,logistics platform construction;Disadvantage is lack of experience,talent shortage,lack of brand,scattered resources,information asymmetry,lack of market information,imperfect matching,high start-up costs;Opportunity is rapid growth,the Internet users in the countryside.Rural mature online shopping behavior,rural electric dealer market prospect;Threat is incomplete infrastructure,the expansion of electric business platform to scatter regional resources.3.The city concrete policies in the development of rural electricity is we will promote standardization of agricultural scale of production and process,improving the agricultural products logistics system,in order to "taobao" rural communities in leading development,integrated use of other ways to promote development and cultivating professional talents of rural electronic commerce.